Positive Asset Finance Privacy & Cookie Policy

Effective Date: March 2026 Last Updated: March 2026

Positive Asset Finance Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy and Cookie Policy explains how we collect, use, and protect your personal information when you visit our website or submit one of our contact forms.

1. Information We May Collect

We may collect the following categories of personal data:

Contact Information: Your name, email address, phone number, and the details you provide when submitting an enquiry form.
Technical Data: Your IP address, browser type, operating system, device information, referring pages, and how you interact with our website. This helps us improve site functionality and user experience.
Cookie Data: Information collected via cookies and similar tracking technologies (see Section 3 below).

2. How We Use Your Data

Your data is used for the following purposes:

To respond to enquiries – We use your contact details to reply to your questions and provide the information or services you’ve requested.
To improve our website – Technical data helps us understand how visitors use our site and identify areas for improvement.
For record-keeping – We retain enquiry details for our records and to ensure continuity of service.
For marketing communications – With your consent, we may send you relevant updates, offers, or industry news. You can withdraw consent at any time.

Legal Basis for Processing (GDPR): We process your data based on:

Your consent (for marketing)
Our legitimate interests (for responding to enquiries and improving our services)
Legal obligations (for tax, regulatory, or compliance purposes)

3. Cookies and Tracking Technologies

Our website uses cookies to enhance functionality, analyze traffic, and support our marketing efforts. Cookies are small text files stored on your device.

Types of Cookies We Use:

Category	Purpose	Can You Opt Out?
Essential / Strictly Necessary	Enable core functionality such as security, page navigation, and access to secure areas of the website. These cannot be disabled.	No
Analytical / Performance	Help us understand how visitors interact with our site by collecting anonymous usage data. We use tools such as Google Analytics for this purpose.	Yes
Functional / Preference	Remember your choices (such as cookie preferences and language settings) to enhance your experience.	Yes
Marketing / Targeting	Track your browsing habits to deliver relevant advertising and measure the effectiveness of our marketing campaigns.	Yes

Cookie Consent: When you first visit our website, a GDPR-compliant cookie banner will appear, allowing you to accept or reject non-essential cookies. Your preferences are saved, and you can change them at any time by clicking the cookie settings link in the footer of our website.

You can also manage cookies through your browser settings. For more information, visit www.aboutcookies.org.

4. Data Sharing and Retention

Data Sharing: We do not sell your personal data to third parties. We may share your data only with:

Trusted service providers who help us operate our website, manage enquiries, and deliver our services (e.g., email hosting, analytics providers)
Legal or regulatory authorities when required by law

All third-party service providers are carefully selected and contractually obligated to protect your data and use it only for the purposes we specify.

Data Retention: We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, tax, accounting, or business purposes. If you would like us to delete your data, please contact us (see Section 8). We will honour such requests unless we are legally required to retain the information.

5. Your Rights

Under UK GDPR, you have the following rights:

Right	Description
Right to Access	Request a copy of the personal data we hold about you.
Right to Rectification	Request correction of inaccurate or incomplete data.
Right to Erasure	Request deletion of your personal data, subject to legal obligations.
Right to Restrict Processing	Request that we limit how we use your data.
Right to Data Portability	Request a copy of your data in a structured, machine-readable format.
Right to Object	Object to processing based on legitimate interests or for direct marketing.
Right to Withdraw Consent	Withdraw your consent for marketing communications at any time.

To exercise any of these rights, please contact us using the details in Section 8. We will respond to your request within one month.

6. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data, including:

SSL Encryption – All data transmitted between your browser and our website is encrypted.
Secure Hosting – Our website is hosted on secure, monitored servers.
Regular Updates – We keep WordPress, plugins, and any custom code up to date with security patches.
Secure Password Storage – Any passwords stored are hashed and salted.

While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you of any data breach in accordance with legal requirements.

7. Policy Updates

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, legal requirements, or technical improvements. When we make changes:

The “Last Updated” date at the top of this page will be revised
For significant changes, we may notify you via email (if we have your contact details) or through a prominent notice on our website

We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about this Privacy and Cookie Policy, wish to exercise your rights, or have concerns about how your data is handled, please contact us:

Positive Asset Finance Ltd Unit A Osprey House, Ruthvenfield Road Inveralmond Industrial Estate Perth, Scotland PH1 3EE

Email: enquiries@positiveassetfinance.co.uk Phone: 0330 223 2620

9. Making a Complaint

If you are not satisfied with how we handle your data or respond to your request, you have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner’s Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Website: www.ico.org.uk Helpline: 0303 123 1113